Pedro H L Almeida Profile Picture

About me.

Product Designer with 10+ years of experience in designing apps, websites and digital products, working hands-on throughout the entire product development cycle, and always aiming to meet both users and business needs in the best and viable way.

Throughout my career, I have had the opportunity to work on major projects for companies such as Samsung, Itaú, Bradesco, Brasilprev, Banco do Brasil and Vivo, covering a wide variety of products and services across different segments, including finance, insurance, content creation, entertainment and mobile games.

I have practical experience in various stages of product development, from the Discovery process to the launch and post-launch phases, always prioritizing the user experience. My technical skills include applying tools and developing processes such as Inception and Product discovery, Design sprint and Lean inception, visual and conceptual design, design of high-fidelity prototypes and micro interactions, user research, validation and testing, responsive design and hand-off for development.

Senior Product Designer

2021 - Present

Currently working on Brasilprev's personal pension plans platform for both consumer and B2B products, as well as digital channels for partners, including the Banco do Brasil mobile app and web banking platform. Responsible for UX and UI design, product discovery, concepts and optimization of interaction flows.

Senior Product Designer

2019 - 2021

Took part in projects with Samsung Brazil and Samsung Korea, including apps for the Bixby voice assistant and PC applications like the Galaxy Book Experience app and Studio Plus video editor. Responsible for UX and visual design, developing interaction and visual concepts for new applications.

UX-UI Designer

2016 - 2019

Worked on finance and banking app and website projects for major industry players like Itaú and Bradesco banks. Responsible for the visual design and UI of the applications, including motion design and accessibility specifications.

UX-UI Designer

2015-2016

Participated in a variety of projects, including the Playkids mobile application, entertainment and quiz apps for the mobile carrier Vivo, and internal experimental projects focusing on conversational UX with Facebook Messenger. Responsible for the UX / UI design and voice UI product concepts.

Co-founder, Game-UX-UI Designer

2010 - 2014

Founded the Mobjoy mobile studio focused on developing engaging mobile games and apps. Successfully launched multiple titles, notably the top-selling Road Warrior multiplayer racing game. Responsible for all aspects of the game design, including game concepts and story, gameplay design, in-game economics and UX.

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Technical skillset.

During my career I've been expanding my technical skillset with the goal to learn and master the wide variety of design skills required for the development of successful digital products. These are some examples of technical skills and activities I put into practice in most projects:

UX Design.

  • UX research
  • Information architecture
  • Interaction flows
  • Prototyping
  • Usability testing

UI Design.

  • Visual Design
  • Concept Design
  • Micro interactions
  • Responsive Design
  • Design kits and systems

Strategy.

  • Market research
  • Product benchmarking
  • Usage metrics analysis
  • Design KPIs definition
  • Design roadmaps

Let's connect.

Want to know more about my work? Feel free to reach out by Linkedin or e-mail.